Tracy Herter

Business Development Manager

Ms. Herter is Business Development Manager for Sofer® Advisors, LLC in Atlanta, Georgia. A Georgia native, Ms. Herter is a graduate of Auburn University with a major in Marketing. Ms. Herter is a seasoned sales professional with many years of experience selling software and other business services to mid-size and enterprise companies. She has received numerous awards for sales performance in her career and brings exceptional value to her clients.

Prior to joining the Sofer Advisors team, Ms. Herter spent 10 years as a successful HR/Payroll software sales executive. Ms. Herter’s sales career has exposed her to companies of all sizes in the manufacturing, restaurant/hospitality, construction, business services and other industries. She is comfortable working with all levels of executives and has built an extensive network of referral partners in the Southeast.

Outside of work, Ms. Herter enjoys spending time with her husband, their two daughters, and three dogs. She loves to play an occasional round of golf and to go boating on Lake Lanier.