If you haven’t heard of COVID-19 or Coronavirus (or as my 6 year old refers to it, the ball with red broccoli on it), then you’ve been living under a rock. However, regardless of your quarantine efforts, your business is experiencing a severe coronavirus symptom that could have a major impact on your 2020 financials [...]

The Paycheck Protection Program ("PPP") Round 2 stands to be approved Thursday after the House pass and President signs. It is interesting in that it added an additional $321.3 billion to the pot AND authorization for an additional $310 billion.  Supposedly this is to be allocated $250 billion to all institutions and $60 billion to [...]

When you listen to the audio clip at the top of this post, you’ll hear what listeners to the radio station, Q99-7, heard every hour on the hour on Saturday, June 6th. We gained this exposure through Cumulus Atlanta’s Grow My GA Business program.   Cumulus Media is an audio-based media and entertainment [...]

Founder, David Hern was interviewed by Voyage Atlanta as part of their Hidden Gems series in the Norcross collection.  Thanks to Voyage Atlanta for spotlighting David and Sofer® Advisors.http://voyageatl.com/interview/meet-david-hern-sofer-advisors-llc/

Wondering about how much your business is worth? David Hern, Founder of Sofer® Advisors, LLC sat down for a radio interview with The Business Hour. Mr. Hern business valuation expert talked extensively about the importance of determining financial value when it comes to buying or selling a business as well as other events requiring a [...]

Six weeks ago, I was inspired by Chris Sacca who wrote what could have been an autobiographical account of my journey into entrepreneurship. Significant portions of this post are attributable to his words, but I have customized them for my experience into entrepreneurship. I have been working on a remote, fully distributed, basis since leaving [...]